Victory and heroes ignite our passion and connect us to something greater than ourselves. Victories, small or large, symbolize the triumph of the human spirit and remind us that even in the face of adversity, we have the ability to overcome and succeed. Who doesn’t love a good underdog story anyways? If your audience can connect with your hero, they too will empathize with their victory.

The next time you watch a video, pay attention to how it makes you feel. Creating a video that your viewers can empathize with improves brand relationships with your customers. This essential human trait allows us to connect with others to understand their perspectives and experiences. A video that leaves room for the audience to empathize greatly increases your audience to buy into your story.

We like to focus on the realness in life, including the highs and lows. Highlighting the human element in your videos grounds your audience and allows them to relate to your characters and story on an emotional level, making the experience more immersive and impactful. More connection leads to a more engaged and invested audience.